Real Estate is my passion
“Real estate is more than a career to me, it is my passion and has been my life for the past two decades. Getting to help people with the sale of their home is such an honour and a pleasure for me.”
Step 1
Prepare your Home for the Market
“Buyers decide in the first 8 seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first 8 seconds.”
It is so important to make a great first impression once a buyer enters the home for the first time. When a potential buyer walks into a dirty home, they assume that the current owners did not take care of the property.
Most buyers will want a move in ready property that feels like new. A long list of chores and repairs when they move in will not be appealing and can be daunting to a potential buyer.
Consider Repairs
Get that sold price up by considering some repairs with a good return on investment. Not all buyers have the vision to see what your home could be, so even little changes will help them see the bigger pictures. Here are 4 high ROI-improvements that buyers will love:
- Open up the floor plan. Knock down walls and create spacious layout. That’s on many buyers’ wish lists.
- Install new flooring, or refinish your current ones if you’re able to. Have them match and flow throughout the whole house.
- Swap out fixtures in the kitchen and bathrooms. New knobs, pulls and faucets, are an inexpensive way to create a cohesive, modern look.
- Paint in a neutral palette. This allows buyers to picture their things in your space.
Create a Game Plan
Walk through your home, room by room as if you are a buyer and take notes on what needs to be done. Consider having a professional come and see if anything needs to be repaired.
Step 2
Strategically Market your Home
It’s important to thoroughly evaluate the market to determine the market value of your home. Here’s why:
- Properties that are priced right from the beginning typically sell for more in the end
- If you price your home too high, the home will stay on the market longer. The longer a home stays on the market, the less it will be shown.
- Your property attracts the most interest when it is first listed, so it is crucial to price it correctly initially.
Here are some pros and cons of pricing your home above, below, or at market value.
BELOW MARKET VALUE
- The home will receive high interest and a quick sale
- You may get a multiple offer scenario, which may include offers higher than asking price
- Risk of having to sell at a lower price
AT MARKET VALUE
- No appraisal issues
- Buyers and realtors will recognize a fair price
- Will appear on more relevant buyer searches
OVER MARKET VALUE
- If you have to receive a certain amount for the home
- It will take longer to sell
- The more days it’s on the market, the worse it looks to buyers
- The home may not appraise by the buyer’s lender and they don’t have the funds to continue with the sale
More than likely, the first place potential buyers will see your home is online. This is why we work hard to reach as many buyers as possible online, and strive to make the best impression possible through our online listings.
The photos of your home directly influence whether or not a potential buyer will schedule a showing of your home or not. It is crucial that we take high quality, attractive photos of your listing showcasing the best qualities and features of your home.
Because of this, working with professional real estate photographers and videographers in the area is crucial to capturing your home in the very best light.
Consider Staging
Staging a home is a strategic marketing tool used by sellers to help buyers imagine themselves living in your home and fall in love with their property. Staging is more than just putting a new welcome mat in front of the door and getting new throw pillows – when done correctly it can help a home sell for more money in a shorter amount of time.
- Determine the price
- Professional photo and video
- Professional staging
- Execute marketing plan
Step 3
Show Your Home
How Showing your Home Works
Homes show best when the homeowner is not present, but sometimes this isn’t always possible. Setting the parameters so the hours and days that showing are allowed, how to best notify you as the sellers of any showings is crucial to getting buyers in to see your home.
Your home will be safe with the use of electronic lockboxes, and only licensed Realtors able to show the home.
When it comes to pets in the home, it is best to remove them so they are not distracting the buyers experience.
As the showings start rolling in, you’ll start getting feedback and/or offers from the prospective buyers. This is where negotiations of offers happen, and you are able to decide whether you want to sell your home to the buyer or not. Negotiations can include but not limited to price, closing date, and inclusions/exclusions. As the seller you are the one to decide whether you agree to the terms of the offer from the buyer.
We will decide together
- Always having your home ready for showings
- Leaving the home for showings
- Negotiating offers
Step 4
Sell It!
Once the purchase agreement is signed by all parties, the buyers will submit their deposit. These funds are held in trust until closing. Once we’re under contract, keep in mind that we still have to fulfill any conditions (if applicable). A condition is when there’s something that the buyer or seller needs to do for the transaction to go forward. Examples of conditions could include; financing, home inspection, sale of property, zoning regulations, etc. Each home and offer will never be the same experience. That’s where having a realtor help you navigate this process is extremely important.
A final walk through will happen a few days prior to closing, to allow the buyer the right to walk through the home and make sure the home is in the same condition it was when the purchased it.
Congrats! It’s now closing day. Time to lock the door and move onto your next adventure, and most importantly, remember all the great memories you had in this home.
- Go under contract
- Allow any conditions to happen
- Start Packing
- Closing Day!
SUPPORTING YOU EVERY STEP OF THE WAY
I will help you understand the market factors that may influence price, preparation and the promotion of your property so you can make an informed decision that best meets your needs. I will then present you with a customized marketing plan using state-of-the-art technology tools to reach the broadest market, both locally and internationally, for your property so you can secure the best offer.
With CENTURY 21® as one of the largest global real estate brands, and my focus on the local market, I am confident that it will position you for success in your property sale.
SUPPORTING YOU EVERY STEP OF THE WAY
I will help you understand the market factors that may influence price, preparation and the promotion of your property so you can make an informed decision that best meets your needs. I will then present you with a customized marketing plan using state-of-the-art technology tools to reach the broadest market, both locally and internationally, for your property so you can secure the best offer.
With CENTURY 21® as one of the largest global real estate brands, and my focus on the local market, I am confident that it will position you for success in your property sale.
The power of Century 21®
Global Exposure
Your listing gets ultimate global market exposure to promote your property - both to the neighbourhood next door and to the other side of the world. Every CENTURY 21® listing gets included on Century21Global.com which is available in 36 countries and 18 languages. In addition, it is automatically listed on Zillow.com, the largest real estate and rental marketplace in the U.S.
Customized Marketing Plan
I work closely with you to create a plan to reach the broadest market for your property so you can secure the best offer. With CENTURY 21® we can better market your listings and stand out from the crowd.
Neighbourhood News
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Take the next step in your journey
I look forward to working with you and helping you reach your home ownership goals. Reach out to get in touch and start the process today. I offer:
CENTURY 21 Heritage House Ltd. Brokerage
INFO & SERVICES
CENTURY 21 Heritage House Ltd. Brokerage
505 Park Road North, Suite 216, Brantford, ON N3R7K8
(519) 758-2121
INFO & SERVICES
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